Sports & Culture · Campaign

Our Town, Your Team Campaign

A cinematic tribute to the bond between a city and its club. This campaign for Oakland Roots SC captures the spirit of community ownership — the belief that a football club is not just a team, but a reflection of its people, its streets, and its soul.

Our Town, Your Team helped carry the story of Oakland Roots and Soul Sports Club into a record-setting community investment campaign. The club raised $3.1 million from more than 5,000 investors in 2023 — a Wefunder record for equity crowdfunding in U.S. sports — and its community rounds went on to reach $3.65 million from 6,057 investors. The campaign brought thousands of community investors into an ownership group that includes Oakland icons Marshawn Lynch, G-Eazy and Billie Joe Armstrong, NBA Hall of Famer Jason Kidd, and NFL quarterback Josh Johnson. As Director, Calvin Gaskin led the film with a simple focus: make community ownership feel personal, cinematic and unmistakably Oakland.

Read the KQED feature: Oakland Roots Pro Soccer Team Raises Nearly $2 Million in First 4 Days of Crowdfunding